News Archive

City leaders and developers are trying to work out a plan for the upcoming development in the city's downtown.

If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.

You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.

Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

A group of first responders from throughout Indiana met at EMS headquarters in Indianapolis recently to learn about dealing with individuals who have special needs.

There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

A special party will take place in Indianapolis this fall, and tickets will go on sale soon.

Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.

Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.

Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.

Keep Indianapolis Beautiful (KIB) has kicked off its spring effort, the Great Indy Cleanup, and will be encouraging people to get outside and pick up the trash in their local neighborhoods.

Tickets are already on sale for the appearance of REO Speedwagon in Indianapolis this summer.

Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.

With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.

A retail bakery is planned for downtown Indianapolis, but the establishment will also feature a chef's table, according to an article in the Indy Star.

A tree that had been scheduled to be cut down will be preserved. The oak tree had been scheduled to be removed to make way for a parking lot.

If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.

Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand's story.

The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.

Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.

Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.