News Archive

The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.

If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.

What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.

As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.

If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.

A new indoor trampoline park, Defy Indianapolis, recently opened on Masters Road on the city's northeast side, and the company says its customers will have the ultimate extreme air experience.

A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.

If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.

With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.

Downtown Indy, Inc., the Indianapolis Parks Foundation, the Indianapolis Colts, Indy Parks, and neighborhood groups recently revealed plans for a Canal Playspace to be created downtown. The project is a space where everyone can have fun, from the youngest children to senior citizens.

Downtown Indy, Inc., the Indianapolis Parks Foundation, the Indianapolis Colts, Indy Parks, and neighborhood groups recently revealed plans for a Canal Playspace to be created downtown. The project is a space where everyone can have fun, from the youngest children to senior citizens.

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

Yummi Bunni, a popular sweet shop in Fort Wayne's downtown, is getting ready to open a second location in Indianapolis.

Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.

Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.

Big Al's Superstore, located at College Avenue and 46th Street, has been vacant for some time, but is now going to get a facelift, and should have several tenants within a few months.

Big Al's Superstore, located at College Avenue and 46th Street, has been vacant for some time, but is now going to get a facelift, and should have several tenants within a few months.

In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

The Indiana Repertory Theatre is ending its 2018 season with the popular farce about the theater, Noises Off. This is the first time the rep has tackled this play.

Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.

Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.

Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.

You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.