News Archive

You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

A new ramen shop will be opening soon in Fountain Square, Indianapolis.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

As a marketing professional, you may have read an ebook or two before in your day. But the real question is: have you ever considered writing one?

While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.

The BMO Plaza in downtown Indianapolis, the sixth-tallest building in Indiana, has new owners.

Members of the Indianapolis City Council could soon find themselves considering a proposal that would ban smoking in parks leased, owned, or operated by the city. It is possible the proposed ban could be voted on by the entire council as soon as April.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.

A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

For the third year in a row, Teachers Treasures, a non-profit Indianapolis organization that gives school supplies free to teachers whose students are in need, held its Donut Dash.

How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

Whole Foods is to set up a new location in downtown Indianapolis, and the exact date has finally been revealed.

A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?

Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.

The Return of the Mac Fest is coming back to Indianapolis for 2018. The popular event will be held in six different cities in Indiana, but the exact locations have not been revealed yet.

If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

Indianapolis has opened the bidding period for the Indianapolis-Marion County Community Justice Project, which will be built in the city's Twin Aire neighborhood. The campus is likely to occupy more than 40 acres.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

2018 will be here soon, and with it comes new innovations, strategies and marketing trends to help expand your network and grow your professional business.

If you’re the procrastinating type—or even if you’re not—we have seven last minute Christmas marketing ideas you can start taking advantage of today.